If you have never visited www.ted.com, I strongly urge you to check it out and become inspired. This “Ted Talk” reflection is based off of a video by Simon Sinek. In this video, “How Great Leaders Inspire Action,” Sinek explains the reason behind why extraordinary people can achieve the unthinkable and the differences between how they versus normal people think, act and communicate. He came up with what he called “the worlds simplest idea,” the Golden Circle.The Golden Circle Using the circle,he explains that every one on earth knows what they do, most people know how they do it, but very few people know why they do what they do. He explains that the average people or companies start with the clear answers on the outside of the circle to the unclear inside. Great leaders who inspire people, on the other hand, communicate from the inside out. He explains that this is how Apple excels in business compared to another computer company; they don’t just explain what products they have, but rather why they made these products, and this makes the buyer more interested in the product and more willing to buy. He also uses the Wright Brothers as an example. They succeeded in flying the first airplane because they were driven by the belief that they could change the world, not by a desire to become wealthy.
Next, he talks about the Law of Diffusion of Innovation (pictured left.) In our population there are innovators, early adaptors, early majority, late majority, and lagers. The first two groups are the ones who are more comfortable going off of their gut feeling. They are the people who do things for themselves, not for others. These are the people who attended MLK’s speech in the middle of August not for MLK, but for themselves.
This presentation really got me thinking. Throughout the video, Sinek kept repeating the phrase, “People don’t buy what you do; they buy why you do it.” He uses a lot of business and commercial examples, but this applies to our daily lives, too. This made me realize that if I don’t know why I’m doing something, I might as well not be doing it. I think everyone should all know their reasons why just so that we know why exactly we need to get through each day. Within my leadership cohort, we all made our own “why” statements regarding how we want to inspire others. Our statements are kind of like a motivation for why we do what we do: lead.
My why statement is Inspire others to always feel extraordinary and important in whatever they choose to do in life.
My “why” statement keeps me on my toes about how I interact with other people and how I might make them feel. I strongly believe that every one should feel important and special for at least one thing in their, and I have made it my goal to make everyone feel that way. Whether it be just saying hi to someone in the hallway, or engaging in deep conversation with a peer, I want to make sure everyone feels a since of belonging. My “why” definitely isn’t the same as Apple’s, or MLK’s, but it has the same concept. I know what I am doing, I know how I am doing it, and now, I have a reason why.